Peter is one of the most successful creative directors in Canada. Under his leadership, Cossette was named Canadian "Agency of the Year" by Strategy Magazine in 2016, 2017 and 2018. He brought the same honour to BBDO in 2011. In both cases, firsts for the agencies. In 2018 he was #2 on MarComm’s “Magnificence List” of global advertising creatives. For 2019 and 2020 he was the number one creative director in Canada on the Strategy Magazine Creative Report Card.
A native of Hamilton, Ontario, Peter has a B.Sc. in Chemistry from McMaster University as well as an MBA from McGill University. After failed attempts at being a research chemist and an account executive, Peter finally found that he could somehow earn a living as a copywriter. He has been gainfully employed as a copywriter and Creative Director in Toronto and New York for such agencies as TAXI, McCann, and Downtown Partners DDB.
In 2015, Peter brought his skills to Cossette where he ran a variety of blue chip accounts, including McDonald's, General Mills and SickKids. In 2018, Cossette was awarded Canada’s first and only Cannes Effectiveness Lion.
Active in the industry and his community, Peter is on the Strategic Committee of the Canadian Marketing Association as well as on the board of Heritage Toronto.
4 Canadian Agency of the Year
1 Cannes Grand Prix
1 Effie Canada Agency of the Year
31 Cannes Lions
16 One Show Pencils
12 D&AD Pencils
1 Grand LIA
1 Kinsale Grand Prix
2 ADCC Agency of the Year
2 ADCC Design Agency of the Year
1 FAB Agency of the Year
1 Bill Bernbach Award, Best DDB Worldwide Campaign